Our story

Since the first electrical vehicles entered the market more than a decade ago, the question on everyone’s minds has been – ”How far can you drive?” Batteries are expensive and take up a lot of space. Batteries, costly yet pivotal, create a barrier to widespread adoption. At Elonroad, we're determined to change this narrative. 

In the heart of innovation, inspiration often strikes unexpectedly. For our founder, Dan Zethraeus, that moment of insight came on a snow-laden road. A radical idea crystallized as slush accumulated between the wheels: "Could we charge electric vehicles differently?" Armed with a basic understanding of electrical engineering and boundless imagination, Dan embarked on a journey redefining transportation as we know it.

"It got me thinking," recalls Dan, his eyes alight with passion. "Perhaps you could build a rail there to conduct electricity under my car?" With a handful of Lego bricks and a mind buzzing with possibilities, he created the first prototype.

At that moment, our electric road system was born, transcending the limitations of conventional charging stations.

Our story is not just about wires and circuits; it's about inspiring change.

Founding team
(left to right)

Kim Svedmark, co-founder
Dan Zethraeus, founder
Karin Ebbinghaus, co-founder
Andreas Sörensen, co-founder


When humanity moves smarter.


At our core, we are dedicated to building a new Internet of efficient mobility, seamlessly connecting people and goods. Our mission is to revolutionize how we move, reducing emissions and optimizing transportation networks for a more sustainable and accessible world.